Array
(
    [id] => 572
    [date] => 2019-06-26
    [doi] => 
    [title] => Poziom rozwoju poznawczego dzieci a odbiór reklam telewizyjnych
    [title_en] => COGNITIVE DEVELOPMENT AND PERCEPTION OF TV ADVERTISEMENTS BY CHILDREN
    [authors] => Alicja Grochowska, Marzena Bilewicz
    [abstract] => 
According to Piaget, cognitive development determines perception and understanding of reality. Advertisement became an important element of child's world in recent in Poland. This paper shows how children (N=60) at different stages of cognitive development (5-7-12 years) understand TV advertisements and what their emotional reactions to ads are. Results revealed a higher level of operatory thought in concrete operations, a better understanding of ads, and a more critical evaluations of ads. The older the children, the more reticently they express their emotions to ads.

    [abstract_en] => 
According to Piaget, cognitive development determines perception and understanding of reality. Advertisement became an important element of child's world in recent in Poland. This paper shows how children (N=60) at different stages of cognitive development (5-7-12 years) understand TV advertisements and what their emotional reactions to ads are. Results revealed a higher level of operatory thought in concrete operations, a better understanding of ads, and a more critical evaluations of ads. The older the children, the more reticently they express their emotions to ads.

    [keywords] => cognitive development, children, TV perception, advertisement
    [keywords_en] => cognitive development, children, TV perception, advertisement
    [file_path] => /files/articles/2005-11-poziom-rozwoju-poznawczego-dzieci-a-odbir-reklam-telewizyjnych.pdf
    [okladka] => psychologia_rozwojowa.jpg
    [rocznik] => Rocznik: 2005 Tom: 11 Numer: 1
    [strony] => 49-62
)