Array
(
    [id] => 233
    [date] => 2018-11-22
    [doi] => 
    [title] => Struktura czynnikowa postaw wobec reklamy telewizyjnej
    [title_en] => FACTOR STRUCTURE OF CONSUMER ATTITUDES TOWARD TV ADVERTISING
    [authors] => Oleg Gorbaniuk
    [abstract] => 
358 Ss from the general population in Poland (mean age 44.89 yrs; 49.47% males and 50.53% females) completed a mail questionnaire containing statements about TV advertising. A varimax factor analysis yielded a 3-factor solution, including factors of destruction, information/entertainment and persuasion. The results demonstrate that factor structure varies with for the age groups 19-35, 36-50 and 51-80 yrs. An analysis of variance identified significant differences in Ss'perceived TV advertisements across the socioeconomic status, level education and Ss could be classified as zappers and nonzappers.

    [abstract_en] => 
    [keywords] => advertising, consumer attitudes
    [keywords_en] => 
    [file_path] => /files/articles/1999-5-struktura-czynnikowa-postaw-wobec-reklamy-telewizyjnej.pdf
    [okladka] => psychologia_ekonomiczna.jpg
    [rocznik] => Rocznik: 1999 Tom: 5 Numer: 3
    [strony] => 275-280
)